From pixels to people - How Canva enables design, brand & marketing to evolve through generational shifts

Canva is helping design, branding, and marketing evolve across generational shifts by making creativity accessible, intuitive, and inclusive. Liam will explore how, from Gen X’s rebellious DIY approach to Gen Z’s chaotic, performative content, each generation redefines design. Millennials emphasised polish and user experience, while Gen Alpha treats design as a natural language—fluid, interactive, and voice-driven. With the acquisition of Affinity, Canva expanded into pro-grade tools, enabling everyone from solo creators to global brands to design quickly and coherently across platforms. Case studies will show how inclusive, emotionally resonant design drives connection and how Canva empowers this shift—making great design achievable by all.