As Leafly's Director of Strategic Initiatives, Linn Baumgardt oversees the expansion of the iconic US cannabis brand into the European market. In her previous role as Head of Marketing for Leafly, Linn elevated the cannabis industry's digital influence by breaking down barriers and partnering with mainstream companies like Pandora, Facebook and Twitter, which previously did not allow any cannabis focused advertising. By analyzing market trends and legislation around the world, she created a custom algorithm that has become the standard for how Leafly approaches new regions and global markets. Prior to Leafly, Linn worked with companies such as Microsoft and the Discovery Channel and consulted for clients such as Amazon, Sprint, and Redbox.
Director of Strategic Initiatives