Sebastian Köffer works as Hub Manager at münsterLAND.digital, a regional Digital Hub to promote digital transformation through cross-linking of organizations and digital startups. Before, Sebastian earned his PhD in business information systems at the European Research Center for Information Systems, University of Münster and has been visiting researcher at Florida State University in Tallahassee and Queensland University of Technology Brisbane. Sebastian is interested in all topic around the digital transformation, in particular data science and internet business models. Sebastian enjoys talking about scientific and digital topics to broader audience. He regularly participates in events where current research on information systems is presented and explained to the public - including conferences, and science communication events.