With a specialization in industrial design, Feng serves at Letv Sports as the Industrial Design Director, responsible for design and development of Letv Sports smart bicycles, sports cameras, and UAVs. Sports in China is rising. As web connection becomes a refined infrastructure, international games and content are more and more available. But for a content platform, in addition to offering rich content with copyrights, which sometimes are even exclusive, what else can contribute to the development of the industry? After the mode of pay-and-watch, what else innovative can be expected? Can sports become more interactive and engage more public participation except for merely watching games? Answers to these questions are exactly what Letv Sports endeavors to explore. More than a Chinese copy of ESPN, Letv Sports is thinking about how to let all sports fans self-create joy, then better enjoy it.