Miriam Meckel, PhD, is the Publisher of WirtschaftsWoche, Germany’s largest weekly business publication focussing on the brand’s digitalization process, its interactive membership community and expanding internationalization efforts. Before joining WirtschaftsWoche, Miriam was the Managing Director of the Institute for Media and Communication Management at the University of St. Gallen, Switzerland, where she has held a professorship for Corporate Communication since 2005. She served as a multi-year Faculty Associate at the “Berkman Center for Internet & Society” at Harvard University and was a visiting professor at Singapore Management University. From 2006-2007, she hosted a monthly political talk show on German television called “Miriam Meckel – Viewpoints”. Previously, Miriam spent four years in politics at the Office of the Premier of the German State of North Rhine-Westphalia, first as Undersecretary for Media and government spokeswoman, then as Undersecretary for Europe, International Affairs, and Media.