12:30 - 13:00
A Brand(ed) New World: Welcome to Virtual Commerce
There is a paradigm shift for branding and commerce ahead. How can brands use VR to engage with consumers on an emotional level and drive sales?
VR and Virtual Commerce will present brands with a world of endless possibilities. This session will give a hands-on introduction to the basic requirements of commerce in VR - both from a brand's and a technologist's perspective.