As this disparity becomes more apparent, Weigend argues that efforts to shield yourself from data tracking aren’t in an individual's best interest. In our post-privacy era, he shows that the cost of trying to maintain privacy outweighs the benefits of the data-dependent services we rely on today from making purchases, to ride-sharing to dating. Weigend will chart a path forward by answering questions such as: What types of transparency and control should be available to individuals, e.g., should people be able to blur their geolocation? What should industry and government do to incentivize transparency, privacy and security? What will it take to achieve a win-win? For data refiners and individuals alike, this is a chance to explore these questions and more with an experienced guide.