That gap gets really urgent when we think about OSS opportunities like financial services for the poor, identity for migratory populations and medical record interoperability for outbreaks. Projects need the voices of the people who’d use it.
This workshop is about how to close that gap. If you design products, communities, content or growth plans, attend to avoid blunders in your approach.
We'll be ticking through battle-tested lessons from underserved and emerging markets, including:
Strategies for framing your community or offering
How to think about sharing in a global context
Metaphors and messages that resonate
Best practices from platform marketing
We will iterate through your current approach and you’ll leave with a design framework that’s poised for impact with your target audience.
Vanessa Gennarelli is an Instructional Designer at GitHub. She has over a decade of experience explaining hard things in an accessible way. Her clients and partners include littleBits, Mozilla, Scratch, and Wikimedia. She received her Master’s in Educational Technology from Harvard and was a former Intern at the MIT Media Lab.