Working in the on-demand economy

Short thesis

Modern technology has significantly changed the way we work today. We are now living in an on-demand economy, where workers can sell their time and skills on demand, and companies work with international teams across the globe.


In the 1970s the classic model of work started to change: Communication and technology meant that companies could now export jobs abroad to save money and this resulted in the start of a flexible, rootless workforce. And then we hit the 21st century and to today in 2015 where we are now living in an on-demand economy; an extension to a sharing economy. It’s no longer about the assets you have, but workers can now sell their time and skills, on demand.

It’s estimated that 1 in 3 employees in the US are freelancers by choice.  Modern knowledge workers are choosing flexibility over security and stability. As a result, employers can now source talent globally; they are no longer restricted by a postcode. This model allows people to work when it suits them and thus balance their work and home lives in a smart way.

For the employer, this giant pool of resource brings about new innovation and a better quality of product. Tools and smart technologies that effortlessly exchange information between people and across teams solve this issue and allow companies to become truly global. At the same time this technology allows employees to self-educate and become self-reliant.

Historically, companies created by the industrial revolution had employees that would give up entire careers to work in one company, yet now Google and Amazon report that the average tenure of an employee is 13 months, not 33 years. Freelance workers available at a moment’s notice will reshape the nature of companies and the structure of careers. B2B is no longer a viable model in an on demand economy, rather B2P (business to people) will shape the future of work.

The session will be a fireside chat with Linda Kozlowski and Boris Moshkovits.