Irmela Wrogemann

CMO
transfermedia production services
Portrait Irmela Wrogemann
Photo credit / Image credit
Frank Sperling

Irmela Wrogemann is CMO of transfermedia production services and its metadata tech solution jay. She co-founded the communication and innovation consultancy WITY and has worked for various projects and institutions at the intersection of technology, arts and politics. Irmela is a graduate of the University of the Arts Berlin (M.A. Communication in Social and Economic Contexts) and the Leuphana University Lüneburg (B.A. Cultural Studies). She is also a certified Design Thinking coach.

Sessions

Get ready for In-Stream Engagement! So sieht das Streaming-Erlebnis der Zukunft aus

Irmela Wrogemann, Peter Effenberg

SVoD, AVoD, FAST, Linear – der Streamingmarkt ist fragmentiert wie nie. VoD-Anbieter buhlen um die Gunst des Publikums und suchen händeringend nach neuen Einnahmequellen. Zeit für Streaming 2.0: In-Stream Engagement verspricht ein vielschichtigeres Filmerlebnis für Zuschauer*innen und neue Geschäftsmodelle für Plattformen. Doch was steckt dahinter?
Plattformökonomie
Entertainment Industry
Media
Stage 3
–
Lecture
German
Media Summit
Conference