27-29th May 2024
How many streaming providers do we still have to subscribe to? Will you still be able to binge-watch all the hot series? ARD and ZDF, the private broadcasters and the streaming services are fighting for our attention in the same market - and for our media budget. It's high time for everyone involved to get together: At the start of the Media Summit, ARD Chairman Kai Gniffke, Sabine Anger from Paramount+ and Henrik Pabst (Chief Content Officer of Seven.One Entertainment Group) discuss: Who has the best media library, the most exciting content, who affords the most expensive productions - and in the end has the most successful strategy?
Whether climate activism or the challenges in the life of a single father - series like "A Thin Line" or "Mapa" tell great stories, address the challenges of our time and tackle social issues. At the Media Summit, we take a look not only at the big high-end productions, but also at the little series gems hiding in the media libraries of RTL and ZDFneo. The producer and author of the series "A Thin Line" tell us how their script about climate activism and cybercrimes was caught up in reality.
A look behind the scenes
We also take a look behind the scenes of non-fiction formats: What did you always want to know about formats like "I’m a Celebrity … Get Me Out of Here"? Reality TV expert Anja Rützel meets Pamela Kretzschmar from the production company behind the jungle camp: What fascinates so many viewers about reality TV? How does the system work and how do the candidates experience it?
But it doesn't always have to be television: YouTuber Mirella (Mirellativega) and Creator Economy expert Oğuz Yılmaz challenge the old TV world with their ratings and advertising deals.
Everyone is watching documentaries and listening to investigative podcasts right now, we are discussing with the producers at the Media Summit: Documentaries are not just about imparting knowledge, they are also about exciting storytelling and entertainment - how do you find the right balance here?
There's one topic we can't get around: The media industry is struggling with a major shortage of skilled workers, and film sets can't be filled. At the same time, there is a public discussion about working conditions - is it still worth working in the dream factory?
We also take a literal look behind the scenes of productions like "The Mandalorian" or "1899" - how are films and series produced in virtual LED backdrops? The VFX industry is creating more and more realistic worlds - will we eventually no longer need real actors* and actresses or will we produce in the metaverse?