Lubomila Jordanova

CEO & Co-Founder
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The co-founder and CEO of Plan A, a software provider offering an end-to-end platform that uses machine learning and science to enable businesses to reduce their emissions and improve and report on their ESG performance. The company was recently named World Economic Forum Technology Pioneer 2022.

Also co-founder of the Greentech Alliance, a community of more than 2,000 Greentech startups connected to more than 500 advisors from VC, media, and business. Prior to Plan A, worked in investment banking and venture capital as well as the fintech industry in Asia and Europe. Has been recognised as an Obama Europe Leader 2022, MIT Innovator Under 35 Europe 2022, Marshall Fund Fellow 2022, Top 50 Women Entrepreneurs in Germany 2022 (Handelsblatt) and 30 under 30 (Forbes), among others.


Cash or cashless? Who cares! It’s about how money and the finance industry can be a catalyst for the sustainability transformation.

David Lais, Lubomila Jordanova, Lesley Li, Alexander Langer

In the last few years, financial service providers have increasingly been constrained to adapt to the new kid on the block: climate change. 

Yet a new banking era is on the rise and most still fail to see the role and, frankly, the gold mine the financial sector is sitting on when it comes to achieving an effective sustainability transformation.
Stage 2
Panel discussion
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