Luca Hierzenberger

Luca Hierzenberger is based in Vienna, working as strategic consultant, currently attending the master program Cross-Disciplinary-Strategies at the University of Applied Arts Vienna and one half of the Subsight project team.

Subsight is a project that investigates the dynamics of the current attention economy and displays a variety of attempts towards a possible subversion. The research unfolds concrete ways in which viewers can redirect their attention in order to participate in wealth and attention redistribution. The research intertwines conversations with activists, creators and theoreticians to generate visibility on this emerging debate.