Cambridge Analytica / Ads for Climate Communication

Zusammenfassung

The fossil fuel industry spends $200 billion a year to seed doubt, slow climate action down and spread disinformation. The global climate movement has only $1.6 billion a year in funding. This makes it obvious that we need to out-smart our adversaries.
Paid digital advertising can be a game changer!

Aktivismus

Klimakrise

Content Creators

Daten

Medien & Öffentlichkeit

Vortrag

Englisch

Conference

Chris used to lead the Digital Marketing globally for Nokia and then Microsoft Mobile and started the practice at FFF of placing highly targeted digital ads and driving optimization to the lowest Cost-Per-Engagement with dozens of ad variations. Come and find out what insights were gathered, how these highly effective campaigns are structured and the results we achieved.
Various campaigns will be shared with focus on results and learnings

Chris

Schaumann

Climate Activist

Best Climate Movement Resources