Why the Right is winning the "For You" page and how to hack it back

The Alt-Right uses high-octane emotional triggers, memes, and algorithmic manipulation to dominate the feed. But the tide is turning. Drawing from her work reaching millions of young people, Jessica explores how we can utilize media formats to foster a more informed, engaged, and progressive younger generation. By "translating" complex policy into digital-first narratives, we can reach younger audiences as they scroll. She will share the methods of how to turn "boring“ policies into viral movements and how to reclaim digital spaces from the grip of right-wing rage-bait.

Dieser Programmpunkt wird durch die Stiftung Mercator unterstützt. / This programme session is supported by Stiftung Mercator.