Credit: © Ingmar Thies
Katrin Androschin she/her
Professor and Programme Director M.A. Strategic Design
Katrin Androschin is an expert in brand identity, strategic design and in the moderation of innovation and transformation processes. With her agency EMBASSY, one of her main focuses is the development of brand strategies for places, such as the city of Berlin (»Be Berlin«), the German-speaking Community of Belgium (place brand of federal state »Ostbelgien«) or the Austrian federal state Upper Austria.
She has taught as a professor of design for over 20 years in Italy and Germany and has been Programme Director for the international Master's degree course in Strategic Design at SRH University since 2016. She has also worked as an expert juror in government innovation funding programmes in Austria and Germany for many years and as an assessor for the Wissenschaftsrat (German Council for Science).